Amazon Alexa — Saudi Launch.

Overview

To support the launch of Amazon Alexa in Saudi Arabia, the campaign required a library of lifestyle photography and short-form video content that introduced the product through authentic Saudi homes and everyday experiences. Rather than focusing on technology alone, the objective was to position Alexa as a natural part of modern Saudi life.

Year

2020

Industry

Technology / Consumer Electronics

Scope of work

Art Direction

Timeline

4 weeks

Overview

Year

2020

Industry

Technology / Consumer Electronics

Scope of work

Art Direction

Timeline

4 weeks

My Contribution

I led the creative direction and production of the lifestyle campaign, managing the creative vision from concept through execution.

Working alongside photographers, videographers, and art directors, I guided the development of imagery and video content that reflected authentic Saudi culture, family life, and everyday routines. The creative direction emphasized warmth, familiarity, and relatability, showing how Alexa naturally integrates into people's daily lives while making everyday tasks easier.

Coming Soon

Deliverables

Creative direction, production management, art direction, lifestyle photography direction, lifestyle video direction, creative supervision, and launch campaign visual assets.

Role: Creative Director · Producer · Art Direction

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Let’s talk.

I am open to conversations around creative leadership, brand development, creative operations, team building, workshops, internal creative transformation, consulting, and senior creative roles.

Let’s talk.

I am open to conversations around creative leadership, brand development, creative operations, team building, workshops, internal creative transformation, consulting, and senior creative roles.

Let’s talk.

I am open to conversations around creative leadership, brand development, creative operations, team building, workshops, internal creative transformation, consulting, and senior creative roles.