I developed the complete brand identity, creating a visual system that balanced craftsmanship with a fresh, contemporary aesthetic. The identity was designed to feel approachable and vibrant while maintaining a premium character that reflects the quality of the product.
Every element—from the logo and typography to the color palette and supporting graphics—was carefully considered to create a cohesive brand experience across physical and digital touchpoints. The result is a flexible identity system that allows the brand to communicate consistently while leaving room for creativity across packaging, social media, and customer interactions.
Brand strategy translation, logo design, visual identity system, color palette, typography system, brand assets, brand applications, and brand guidelines.
Role: Brand Identity Design
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(2016-26©)
